SNAP Interactive Conquers Online Dating with Neo4j
Manhattan-based SNAP Interactive, Inc. (OTC BB: STVI) likes to give people the third degree. It asks everyone, via AYI, its web-and-mobile social dating app, Are You Interested? The question has made SNAP a leading app developer for social networking websites and mobile platforms.
On a mission since 2005 to improve the online dating experience by syncing friends and interests, SNAP determined to hit data gold by mining 3rd degree connections. David Fox, Big Data Engineer at SNAP, knew the statistics. “People are almost as likely to connect with a 3rd as they are a 2nd degree, if they see a friend in common, he says. “It’s a valuable tipping point that can jump engagement and network size by a quantum.” But it was hard data to conquer with a relational database.