What Can the Banks Learn From Online Dating?
At first glance, the idea that the banking or finance sector could learn a trick or two from the online dating industry is laughable. After all, while the former is heavily regulated, deeply complex and integral to our economy; the latter is frivolous by comparison.
Dating, as is often said, is a numbers game! And organizations such as Match.com, eHarmony and Zoosk rely on very sophisticated technology as they sift through vast customer bases to create the most compatible couples. Specially, they rely on data to build the most nuanced portraits of their members that they can, so they can find the best matches. This is a business-critical activity for dating sites — the more successful the matching, the better revenues will be.
One of the ways they do this is through graph databases. These differ from relational databases — as conventional business databases are called — as they specialize in identifying the relationships between multiple data points. This means they can query and display connections between people, preferences and interests very quickly.